This past week, our company had the pleasure of meeting with
Woodley Architectural Group, an award-winning, world renowned architectural and
planning firm with offices in both Santa Ana, California, and Littleton,
Colorado. They journeyed cross-country to help Chesapeake Homes dream up some
new floorplans for the upcoming community, Ashville Park, in Virginia Beach.
Homes created by Woodley Architectural Group span across the world, from here in the United States to countries such as China, Egypt, France, Mexico, and the United Arab Emirates. Their portfolio ranges from beautiful multi-family and single-family homes to stunning amenities that help bring out the social butterfly in everyone. The President of the company, Michael Woodley, and President of the Western Division, Debra Falese, bring a total of over 50 years of experience to the table. Based on those credentials alone, we knew that we were in for quite the experience.
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What makes them stand out in terms of an architect is that they
have created an interactive “charrette” experience that allows clients to be
involved in the process of creating new plans. During these meetings, we were
able to speak to them about our market and what is important to the buyers that
we work with, along with new ideas that we would like to incorporate into the
home. Their creative edge was out in full force during our three-day meeting,
highlighting exactly why they are so amazing at what they do. As the meeting
was taking place, the Woodley Architecture team worked cohesively to create a
handful of floorplans that would both meet our market needs while forcing us to
step outside of our comfort zone as a builder. Their commitment to being
“market disrupters”, or architects who help moderately disrupt the market with
new and bold ideas, is exactly what a builder needs to bring a fresh set of
eyes to what they do. After providing our company with three new floorplans and
gorgeous exteriors to go along with them, they ventured back home to continue
bringing their creations to other clients.
This experience was like nothing else that we have done in
terms of floorplan creation. We truly look forward to sharing the newest lineup
of home plans with our buyers in the future!